Fashion, rap and the culture of skateboarding come together to give life to the new Louis Vuitton’s capsule-collection by Virgil Abloh, who chooses the American rapper 21 Savage as the campaign’s protagonist.
And what’s better than a location like the sunny Venice Beach? The kingdom of skateboarders, streetwear fashion and graffitism. Well, you’re probably wondering, even if lately we have been seeing all the colors, but why did Virgil Abloh choose 21 Savage as the star of the capsule?
Abloh and 21 Savage, aka Shéyaa Bin Abraham-Joseph, have more passions and values in common than we really think. Firstly, the music and the street culture, of course. The British-native rapper, and successful record company, has been on the music scene for nearly a decade. The designer, on the other hand, is known for being also a DJ and producer, and it is precisely in his stylistic ideas that he tries to blend the passion for both artistic areas. Therefore, democratizing the reality of a luxury brand with a campaign starring a hip-hop character is a sign of change and progress for Abloh.
Yet, let’s talk about the colorful capsule.
Firstly, the thing that catching the eye is certainly the return to the monogram print, which has overwhelmed the fashion world, and in the case of Vuitton it’s printed with a watercolor pattern. Dresses, which are mostly made with sustainable processes, follow a basic tailoring that rests on relaxed lines. Among the items emerge denim jackets, Hawaiian shorts, indigo pajamas, blazers. Moreover, among the accessories stand out belts, the current iconic Keepall duffel and travel bags, bandannas, multicolored bracelets, enameled rings, sneakers and mules.
The Louis Vuitton Spring Summer 2021 capsule-collection is available from today, March 15th, on the fashion house’s website.
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