Legal war in sound of complaints for Dolce & Gabbana and Diet Prada

It is now known, the fashion world is wild and unscrupuloused. Don’t look at anyone in your face, because as soon as you make a mistake or a false step, there is no justification or fame to hold, you will become the target of all. And Dolce & Gabbana knows this well. Almost two years have passed since the last scandal that has seen him involved. As not to remember, in fact, the much incriminated marketing campaign launched in 2018 #DGLovesChina, whose consequences were to say the least disastrous. From that moment the brand had to cope with a real media attack, as well as defending himself from the accusation of having provided a “stereotypical and sexist representation of the Chinese woman”.

But to add the cargo from ninety Fu Diet Prada who, after it happened, published on his own social page some private messages by Stefano Gabbana, retracting the stylist in offensive and racist comments towards the Asian community. From here the hashtag #boycottDolce has confirmed the most popular trend of that year on social media.

If already, since ancient times, journalists have always been feared for their incisive and irreverent pen, let alone today how long it is possible even with a comment via the keyboard of a cell phone. Diet Prada, is in fact an instagram profile that reports the most spicy fashion news, confesses the plagiari of the designers, without ever neglecting his ironic vein but at the same time provocative. A little Miuccia Prada (exceptional in its originality), a bit diet coke, or better still Miranda Priestly of “Devil Dresses Prada” but in a more light version.

Founded by two young designers Tony Liu, born in New York and graduated from the Art Institute of Chicago, and Lindsey Schuyler, who grew up in Saint Augustine, attended Florida State University. After they met while working together with the American accessories line Eugenia Kim, they decided to create an anonymous profile almost as a joke. A profile that today boasts more than 1 million followers has been defined by BOF as “the most feared Instagram account in fashion”: everyone is afraid of antagonizing him, dragging the wrath of his followers, the so-called “Dieters”.

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Un post condiviso da Diet Prada ™ (@diet_prada)

But apparently not everyone, Il Duo Dolce & Gabbana seems to be immune to this fear. A few hours ago, in fact, the Social Page shared a post in which it shows that he has received a disseminated action by the Sicilian brand. Guilty of having caused a loss of revenue after publishing a critical post on the trademark, the cause asks for damages for the incredible amount of 3 million euros for Dolce and Gabbana and another million euros for Stefano Gabbana himself. Through a shared press release on Fashionista, Liu states:

“Growing like a person of color queer in a predominantly white city, I often found myself intimidated and short of words in front of racism and fanaticism. Having cultivated Diet Prada as a platform where stereotypes are naked and the stories of the Wider Bipoc communities are brought to the fore, it is one of the things I am more proud. “

By strengthing the freedom of speech and the fight against racism, Diet Prada informs us that his defense is managed pro-bono, thanks to an agreement coordinated by the Fashion Law Institute with the Italian Law Firm AMSL. Dear readers, what to say … it almost seems to be at Forum! The story is quite complex, you don’t know who to take parties and certainly doesn’t end here, fortunately I would add. Because one thing is certain, however unscriped it can be, nobody knows how to make news like fashion.

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Irene Larussa

Irene è diplomata in fashion styling presso l'Istituto Marangoni. Di origini calabresi, vive attualmente a Milano. E' alla costante ricerca di stimoli nuovi da cui trarre ispirazione per alimentare le sue più grandi passioni: styling, grafica e scrittura. Il suo sogno è infatti lavorare nella redazione di un fashion magazine.