MeetTheBrand: 1981Lab of Francesca di Palma

Hi Francesca, thank you for accepting our invitation.
How was your beauty cosmetics brand born? How was your passion for this area born?

I have a background in fashion but have always wanted my independence through my own business.
We have to go back, more precisely in 2010, when at the age of 28 the work I was doing at the time no longer gave me stimuli and perspectives. That was the moment when I took the situation in hand and opened an aesthetic business with a partner.

There are several reasons that lead me to love the job I do today:
my personal propensity to the needs of the other, the human contact that allows you to establish real relationships and the possibility of continuously immersing yourself in new and engaging projects.

Unfortunately there came a time when I had to sell my business due to force majeure. By my nature I like to continually test myself and challenge my limits, and at the same time for years I have dreamed of having my own cosmetics brand. Thus 1981Lab was born, from the desire to renew myself and to have something that mirrored me.

What does it mean to make such a radical choice in a period of pandemic?

The time I spent closed at home, like everyone else, was the right opportunity to stop, reflect and mature also from a personal point of view. So I got to pull a wish out of the drawer, as they say.

An anecdote from that period that you remember with pleasure and that you want to share with us?
The first thing that comes to mind is the research period of the company that I would have chosen to produce the products. So many boxes arrived, full of tests. My partner and I spent a period inevitably sprinkled with creams and oils of all kinds.
He obviously has the man set all to himself now.

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Would you tell us how a 1981Lab product is born?

A product is born first of all from the research phase. A fundamental piece for several reasons: to be able to observe the market, what is the demand and what the offers are. The information a brand needs to create a product that meets consumer expectations.
In light of this, I believe that people today are looking for three things in particular: simplicity, consistency and clarity.
But to get back to your question, from the idea we move on to the realization of the product and the subsequent tests. Personally I can say that I have found a crazy laboratory in Spoleto. They follow us at 360 °, even from the choice of packaging to communication.

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Are you planning to implement any new products? And which? If you can reveal it to readers.

I don’t want to give too much away, but I can say that we have some surprises in store for March. While we have new releases planned over the course of the year. Follow us to find out more!

Any plans for the future?

Yes, I am working in particular on a collaboration with a center dedicated to women victims of violence: CADMI, in Milan, in viale Piacenza, which for 40 years has been offering its support throughout the Italian territory. Through a number to call in case of need, and also facilities and accommodations that allow a safe alternative to escape domestic violence. We have established this collaboration because I believe the time has come for each of us to take concrete action.

To stay always on the subject of collaborations, I am working on a capsule “1981lab for”, which will allow distributors (from perfumeries to relais) to customize the products of our brand that they choose to offer to their customers.

What would you say to those who still don’t know 1981Lab? What sets the brand apart?

What the consumer would like to know about my brand is that behind all this there is a main protagonist: nature. From which I drew inspiration to create plant-based products, enclosed in eco-sustainable packaging and just as safe as required by the very strict Italian Cosmetovigilance regulations. But above all, I invested in the creation of a product that takes care of the skin, through an olfactory experience that also envelops the spirit.

PRODUCT SELECTED FROM 1981Lab SHOP:

All the products by 1981Lab can be bought here.

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Posted By

Alessia Agus

Pro Make-up Artist Freelance. Al compimento del mio primo anno di vita ho afferrato la prima penna e a quello seguente ho iniziato a parlare fluentemente, da allora non mi sono più fermata. Non metto piede fuori dall’uscio di casa se non ho con me il mio rossetto rosso e Lucio Dalla nelle cuffie.