Drake: finally revealed the collaboration with Nike for the Merch of "Certified Lover Boy"

After leaving the fans hanging with the teaser that appeared last August on his Instagram profile, “Champagnepapi” chose the day of his birthday to reveal the two long-awaited news.

Rumors of a possible collaboration between Drake and Nike for the merchandising of his next album were already in the air in July. Three months later, Drake waited for his 34th birthday to drop two bombs.

The first: the release date of his next album “Certified Lover Boy” in January 2021; the second: the official merchandising of the new project in collaboration with Nike.

The relationship between the two is now consolidated, not surprisingly the video of “Laugh Now Cry Later”, the first excerpt of “CLB” made available in August, was shot entirely within the Nike World Headquarters in Oregon, the headquarters of the company of Beaverton.

Drake pubblica Laugh Now Cry Later - lacasadelrap.com

In the video Drizzy wore exclusively Nike garments, the most attentive eyes were traced back to the upcoming release of an exclusive capsule collection.

On Saturday, October 24, the Toronto rapper announced the album’s release date with a one-minute teaser trailer on his Instagram profile, making visual references to previous releases “Take Care”, “Dark Lane Demo Tapes” and “Nothing Was The Same”.

Drake Related – The Official Website of Drake

But it’s not over here, two days later he published in a story a direct link that links to an interactive site from which you can access the online shop. Opening the link you are catapulted into what could be Drake’s recording studio: mixers, speakers, controllers, a real rock star sofa and of course the pieces of the collection scattered here and there. Clicking on the various objects in the studio you can access several pages: OVO Sound, OVO Shop, Better World Fragrance House, El Chico Studios and the shop dedicated to “CLB”. In this period where everything becomes digital, the idea of projecting fans into a virtual world is brilliant.

The theme of the collection, like that of the interior album, is Love. On each piece, the concept is well evident, t-shirt with theme prints, such as Cupid, sweatshirt with “CLB” coat of arms, baseball hair and socks with the imprint of a lipstick and the strong piece: a bomber jacket whose seams form many hearts.

Drizzy’s new collection with Nike, which is said to be “just the beginning” for the partnership of the couple was sold out instantly.

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