"Wearable art" is the motto of the new partnership LEGO Group for Levi’s

Colorful, cool and interactive, is the new collection created by Levi’s in collaboration with LEGO Group.

Creating a new “LEGO DOTS” concept: where tiles are transformed into flexible spheres to decorate bracelets and objects of all kinds, the Danish brand expands its horizons towards clothing.

And what better partner than your “neighbor” (LEGO was born in Denmark, while the founder of Levi’s has German origins) Levi Strauss?

The launch of the line took place in the Mall of Arese (MI), accompanied by the exhibition of a work made entirely of LEGO bricks by Riccardo Zangelmi: the only Italian artist, among the 16 in the world, to have obtained the qualification LEGO Certified Professional. It is a hand facing upwards more than 2 meters high, with a bracelet on the wrist decorated with the giant version of the new LEGO DOTS.

The collection consists of the timeless Levi’s 501® ’93, t-shirts, hoodies in various colors and accessories. Each garment, accompanied by 110 special LEGO DOTS, applicable on a flexible silicone base, allows anyone to create their own design. Available online on the official Levi’s website and in single-brand stores, the collab is aimed at those who love creativity and customization.

The emotional connection you can have with Levi’s old favorite jeans combined with nostalgia for childhood afternoons spent building with LEGO gives life to memories, fun and creativity.

The most hype piece title of the collection? If it wins the bodybag in denim!

For more Levi’s collaborations click here.