CLASSIC BLUE: the reasons why it's the pantone of 2020

Each year the Pantone Color Institute elects one of its pantones as the color of the year, determining for the next 12 months (since the commission meets twice a year) not only clothing, packaging, advertising campaigns but also accessories furniture, websites and even make-up eyeshadow palettes.

For this 2020 he is the chosen one: the Classic Blue. Classic, elegant and timeless.

Colors, as we all know, determine our life. Starting from the green of the whatsapp icon, to the hazelnut brown of nutella, to finish with the Valentino red: everything we see and recognize in a specific color also has a reverberation in our perception of the environment and is capable of evoking specific emotions in us.

For example: did you know that for the rooms dedicated to meals it is preferable to use reddish tones? This is because red increases salivation and the sense of appetite, both of which are due to the excitement that gives the color.

Classic blue: what does it evoke?

Classic blue is the color of tranquility and reassurance.

It is reminiscent of the sky and is able to relax the eye muscles, causing an immediate feeling of well-being. It is the color of calm, infinity and peace.

It is not difficult to imagine how in this year full of changes and particular moments, the year’s color has not been chosen only as the basis for aesthetic beauty but also thanks to its psychological abilities!

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Rachele Lisci

Rachele Lisci, anche nota come Chiusoperferie, è una stylist, blogger e giornalista italiana. Appassionata di arte e cultura, ama il cinema e cantare a squarciagola i The Smiths.