adidas Originals debuts a new collaboration with Ji Won Choi at London Fashion Week

It was a big debut the one of adidas Originals which, for the first time ever at London Fashion Week, presented a collection in collaboration with the New York designer Ji Won Choi, earning the official listing on the British Fashion Council calendar.

The capsule women’s ready-to-wear collection explores the idea of movement while reimagining iconic adidas Originals three stripes designs through the lens of sport and culture.

The adidas Originals by Ji Won Choi collection celebrates the designer’s Korean heritage with stylistic inspiration and cultural references. Choi adapted her personal design philosophy to the sportswear-inspired line to deliver a fresh touch on the classic tracksuit.

Immersed within the expansive Escher styled location, the models wore total-looks in hues of lavender, dark blue, red, green, pink and black all prominently bearing the iconic three stripe design. Originals’ adicolor tracksuit concept was reinterpreted using Ji Won’s unique, signature stripe motif developed for her thesis collection while studying at Parsons School of Design.

The iconic Originals three stripes take on new meaning, extending off the garments creating a sense of movement, while also functioning as tie closures at the knee of a pant or jacket front. Presenting the tracksuit silhouette in many different variations, adidas Originals by Ji Won Choi highlights contrast: voluminous wide leg pants paired with a sleek, crisp track top or a wide-sleeve take on a track top with elongated straps.

Inspired by her visit to adidas headquarters in Germany, Ji Won incorporated more athletic pieces within the collection through bodysuits and swimwear; versatile and perfect for styling. Each look was paired with adidas Originals’ newest women’s footwear concept, Sleek in an added nod to the collection’s ease and versatility.

adidas Originals by Ji Won Choi was designed to create confidence for the wearer, but with ease; a loud statement through simple clothing.

the adidas Originals by Ji Won Choi collection will be globally available from February 23rd at adidas Originals flagship locations and select retail partners.

Posted By

Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.