Superga x Alexa Chung, bowling theme for the new campaign

After the success of the first collection for the spring / summer 2018 season, Superga and Alexa Chung sign a new capsule collection.

The influencer and designer Alexa Chung gave a new twist to the Alpina sole, combining it with materials such as varnish and velvet, revisiting a historical heritage of the Superga brand.

Even the Chunky soles play an important role in the collection, appearing on both ankle boots and sneakers.

For this capsule, Alexa Chung was inspired by bowling shoes, with a Cotleabrush style characterized by a two-tone color and a vulcanized rubber sole.

The autumn collection also offers a new styling of Superga shoes for colder days, introducing fabrics such as velvet and suede for further warmth.

“I really enjoyed creating for the brand and adding a piece of me to the projects, I hope everyone loves them as much as I loved to design them,” says Alexa Chung.

The complete capsule collection of Alexa Chung x Superga is available for sale on Superga online store and on alexachung.com.

1of16

Posted By

Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.