SPORTY AND CHIC: IT'S THAMES, THE NEW FRED PERRY COLLECTION

Thames collection by Fred Perry

The archetypes. Substantially, and vulgarly, we could define them as the first time, that is, that moment when they are established as conventions of an event-object given, from which, subsequently, the second, third and fourth occasions move, and so on. The successive series are modified, therefore, on the basis of the first, linked by the lines they have in common. The Thames collection by Fred Perry is inspired, unconscious, in this process, invoking two worlds, style and aesthetic, until some time ago impossible to put together: the sportswear with the ready-to-wear and the style of the twenties.

Thames collection by Fred Perry

But it is necessary to do one step back. The first sportswear for women, in the end even for men looks, to the aesthetic side, appeared in the twenties of the last century thanks to the French designer Jean Patou. Although the couturier focused on tennis, his work changed the look of the entire women’s wardrobe, shortening the skirts and freeing the woman from lace and difficult fabrics. Thus a model was born, to which many fashion houses turned their gaze.

Thames collection by Fred Perry

“Collection is inspired by the humdrum routines of British life and the uniforms that attire it”. Clean, essential, and poised between grunge and a touch of elegance. Winks at the fifties for the prints of the bomber, but attracts the Roaring Years, with v neck pullovers. The polo shirts are unmissable. The new creation by Fred Perry, conceived by the British artist Blondey McCoy, condenses in these photos, which, coincidentally, wanted to combine personalized tennis clothing with the street style of the early Nineties.

Thames collection by Fred Perry

Thames is in line with the current demands of the market, while expressing its identity, both typical of the British style, and the personal of the maison, which, unlike the competitors, continues to grow proposing, season after season, new collections and alternative ways to interpret today’s fashion, starting from its history, from its origins.

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