FAKE NEWS REAL PEOPLE: MAX TAN S/S 2018

Translate, decipher. How many times have we heard from illustrious mouths that fashion is nothing but the interpretation of the daily time? Though in a different way, designers of every decade have played a role that echoes that of sociologists, going to analyze our time, society precisely. Yves Saint Laurent realized that some bourgeois mechanisms were about to be questioned, and so he created the rive gauche, and he was among the inventors of the prêt-à-porter. Coco Chanel studied the social evolution of the woman, who was more involved in public life: she gave her comfortable, practical clothes away from the fashion that wanted the female figure forced into corsets. Hedi Slimane, to arrive in our day, said to take the cue to draw his creations from the guys walking on the streets of Los Angeles. The same goes for Alessandro Michele for Gucci, albeit with a completely different aesthetic than that of Parisian fashion designer and photographer. And it is in the French capital that Max.Tan has presented the women’s collection for the up-coming summer, where emerges, between punk style and other more minimal and elegant looks, a deep search for the authentic, as opposed to the contemporary fake.

– I search for elements that reflect the zeitgeist through the ultimate human journey and try to translate them into wearable “concepts” in hope of resonating with our chakra and connects us back to nature – says Tan, designer and founder of the brand with headquarters in Singapore. A side provocations, the selection wants to bring this message through a series of protest-outfits, in which embroidered texts emerge as “fake news”, a subject much in vogue today, Trump docet.

Though the considerations that the brand make are interesting, however, a sort of confusion emerges from the collection. It’s like being divided into two: one part has a tailoring hint, even if it always keeps the taste of Max.Tan, that of experimentation that is always interesting, the other is more chaotic, decadent. It is not clear what the brand is really like for the next summer woman. However, this sort of thing may have been desired, making it thus a true picture of our times, in which agitation, cynicism, frivolity and falsehood mingle, until they become more aware of the human being who he or she is and what he or she wants.

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