Minimarket is back to Pitti and does just what you expect from a brand that has returned from seasons resounding success. Not resting on its laurels. It does not stop, does not present the ‘homework’ but continues to innovate. But not ‘forget that fashion is a business, and so it takes poetry, but also a product, solid, attractive and that it rests on store shelves faster way to exit out the door within logoed bags.
Hence on the one hand there is the poetry, but that kind of poetry that is certainly has its public: that is the lifeblood of a brand and keeps it alive because it is the most authentic and most ‘influencer’. We are talking about the collection ‘tailoring’, with pieces entirely embroidered, covered with patches, reconstructed, in style Minimarket origins. On all stands the trench, in all its splendor, already seen (if not mistaken) worn by Lorenzo / Jovanotti.
Across a solid collection: made of a ‘wide selection of denim stone-washed from the series MRKT in which dominates joggers with the elastic seams at the ankles and motor-bike style embroided on the knees. A trend launched by Balmain few years ago and has never seen reduce the audience of his fans, indeed.
On the wall a series of t-shirts with a strong tie-dye effect and and old school rocker’s print. And then again, drying rack, a whole new collection of sweatshirts, t-shirts and sweat-pants-free prints but played on colored grosgrain ribbons sewn horizontally. Novelty.
Then a return to street-rock flavor, made with t-shirts superimposed perforated mesh. A style that since some seasons is never missing in the collections of the brand. Finally: a capsule of t-shirt from super attractive price: fun one color prints, and powerful ‘used’ effect.
In short: Minimarket is back again!
Official website: www.minimarketstore.com
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