When we present for the first time the Boost technology developed by Adidas, we could not think that a new generation of sports shoes were so close. Instead, the research of the German amazes us once again.
Future of 3 stripes is called Futurecraft 3D, a special innovative intersole realized by 3D print that promise a new concept of cushioning, in addition to even better performance than current technologies. The production process is so “artisanal” and personalized that we could forget about pronator, supinator, neutral and soles much depreciated. Just because entering a Adidas Store and run on a treadmill toulant This study dynamics of race and pressure points, transferring the data to the printer in a short time, will implement directly the type of sole that suits you, modeled on the basis your fingerprints.
Paul Gaudio, creative director of Adidas: “Futurecraft is our laboratory is the experimental creative. It’s the way every day we challenge ourselves by exploring the limits of our business. Experimenting innovative materials and processes leading to what is familiar in the future. Combining the quality of the craftsmanship, and prototyping with the unlimited potential of the new production technologies. Futurecraft is minimalist, quick, pristine and real, is our approach to design”.
While for Eric Liedtke, member of Adidas Group Executive Board for Global Brands, “Futurecraft 3D is a prototype and a mission statement. We used a completely new combination of material and production processes unique. Our midsole printed in 3D not only allows us to make a great running shoe, but also to use performance data to enable a truly tailored meeting the needs of each athlete”.
Below you can find the video presentation of this futuristic technology, combined with the upper of a Ultra Boost.
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