It ‘a time of great turmoil in the world of independent stores. It’s like they were taking back spaces stolen from supermarkets. Those areas of the market that large retailers can never cover. Without research, attention to detail and limited productions, of personal relationship with the customer. Unique environments and not repeatable in series. That are born and come to life where they are, and will never be exported elsewhere.
4 Store opened in Milan’s Foro Bonaparte, 2 steps from Brera and practically in front of the Nike Stadium. A space contemporary of high level, played on the black and white, which suffuse the beautiful paintings created especially for the store: photos retouched with powerful strokes of paint color black and white Basquiat style. The shop is on two levels: the upper one smaller, through which, through a long and dramatic staircase leads to a large area of 200 square meters, intended for subsequent, next expansion.
The selection of products is for a man and a woman modern, contemporary, sophisticated, able to play with streetwear, mixing it with cutting edge products often avant-garde. Ample space for brands touch dark gothic as D. Gnak by D. Kang and a selection of the most interesting Italian proposals as Paura, Numero 00 and Freshback.
The store owner is Daniele Baltimora, who already holds Norrgatan Boys in Monza, and Stefano De Martino, dancer and famous character, as well as husband of Belen Rodriguez.
A space, which in our view was missing in Milan. And now is there.
All the photos in the gallery below.
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