Look at the images of this new brand: Wolm. Are we in front of the new must-have coming from New York or Berlin? No. And where does it come from? Read below to find out.
When I saw the look-out of the new brand coming out, WOLM, and I discovered that the brand is all Italian, I took a deep breath. In a period where we do not talk about anything other than legal fake it’s nice to be able to say that high-level Italian streetwear is still alive!
Yes, because even the great streetwear can be Italian.
Wolm, which Wait has the pleasure of presenting a preview, is a brand that points up: it is a product made in Italy of high quality, but above all with original and fresh ideas, which does not copy hands down, but that inserts in the best high-street trends. An international taste brand that aims at boutiques and the best street-stores both Italian and international.
If you are experienced in streetwear, you will understand it immediately: the level of the product, and the care of the lookbook. We are facing a large production, both from the point of view of the product, both creative ideas and communication.
They are 3 cards that must necessarily be there to give life to a brand (product, creativity and communication) with the ambition to say its own, in the best stores and on the international market. And Wolm, gentlemen, has them.
Speaking of style, the logo appears very present and effective, thanks to inlaid knitwear, capable of giving life to all-over fantasies with refined taste or high-definition embroidery. But the logo is not the only protagonist, as the usual four sweatshirts and logoed t-shirts are not shown. The collection is wide and well built, even on major products such as knitwear, maxi-scarves, jackets, jacket-shirts and beanies. The details are so many like the maxi labels that come out of the cuffs and are so many to be discovered. The collection does not lack the prevailing trend of the check woodman-style, in a sophisticated version while the color combinations are played on contrasts sometimes lit and sometimes in soft tone-on-tone.
INFO WOLM
Official site: www.wolm.it
Instagram: www.instagram.com/wolm_official
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